Evens Skin Tone, Reduces Pigmentation

Prevents Melanin Production, Treats Dark Spots

Brightens with 20X More Vitamin C

2% Ceramides + Peptide

Boosts Collagen, Reduces Fine Lines

Retains Moisture & Intensely Hydrates

(Aloe Vera, Trehalose, Hyaluronic Acid & Panthenol blend)

Can this serum be used daily?

Yes! Start with once daily, then gradually increase to twice daily for best results.

Should I use it in the morning or at night?

The formula is gentle yet effective, making it safe to use both day and night. In the morning, always follow with sunscreen.

How long does it take to see results?

With regular use, expect brighter, more even-toned, and hydrated skin in 4–6 weeks.

Can I use this serum with Vitamin C?

It’s best to use them in separate routines to avoid layering too many actives at once. You can use the Glow Hour Glow Serum in the morning and Vitamin C at night, or vice versa, for optimal results.

Can I combine this serum with AHA/BHA exfoliants?

Avoid using strong exfoliating acids or peels in the same routine. Use them on alternate days instead.

Who should avoid using this product?

Avoid use if you have a known allergy to any of the listed ingredients. Do not use on irritated or sunburned skin. If your skin is undergoing dermatological treatment, consult a professional before use.

Is this good for acne-prone skin?

The formula is lightweight and non-comedogenic. We recommend doing a patch test before full use, especially if you’re acne-prone.

Do I need to use a moisturizer after this?

At night: Yes, follow with a moisturizer to support skin repair. In the morning: You can apply sunscreen directly. Use a moisturizer only if needed.

Should sunscreen be used after this?

Yes. Sunscreen is essential during daytime use to protect the skin from UV damage and help maintain brightening results.

Why am I not seeing results yet?

Skincare takes time and consistency. Irregular use, layering too many active products, or skipping sunscreen can slow visible results. With consistent use, results are typically seen in 4–6 weeks.

My skin feels dry after using this. What should I do?

In the daytime, follow with a moisturiser (oily skin: use only if needed) and All I Need Sunscreen. At night, pair the serum with a moisturizer.

Can I stop using this once my skin improves?

Once you stop, the glow and tone-evening benefits may gradually fade. Continued use helps maintain brightness, balanced pigmentation, a strong skin barrier, and antioxidant protection. Think of the Glow Hour Glow Serum as a daily maintenance step to keep skin looking radiant, even, and healthy over time.

Golden Hour Glow Serum | 5% niacinamide, 1% alpha arbutin & 25% kakadu plum - 30ml

| 987

1 10

Golden hour glow serum | 5% niacinamide, 1% alpha arbutin & 25% kakadu plum - 30ml

Golden Hour Glow Serum | 5% niacinamide, 1% alpha arbutin & 25% kakadu plum - 30ml

Hydrates | Reduces Dark Spots & Pigmentation | Evens Tone

59 AED

Sale SOLD OUT

Product variants

Quantity

You can only Add 4 items

Helps With

Hydrates Deeply
Treats dark spots & pigmentation
Brightens & evens tone
Boosts natural glow

Works best for

Normal to Dry Skin
Sensitive Skin

Key Ingredients

Controls excess oil and helps minimise dark spots and pigmentation for a clearer, more even tone
Strengthens the skin barrier and improves overall hydration
Boosts antioxidant defence, protects against environmental stress.

Inhibits excess melanin production to visibly reduce dark spots, pigmentation, and uneven skin tone
Brightens, enhances overall skin clarity and radiance while remaining gentle and suitable for all skin types, including sensitive skin
Provides antioxidant protection against environmental damage.

Delivers biologically active, highly stable natural vitamin C along with powerful antioxidants to neutralise free radicals and protect skin from oxidative damage
Brightens, evens tone skin and visibly reduces pigmentation for a radiant glow by reducing melanin production and inhibiting tyrosinase activity.

Active Offers

FLAT 5% OFF + 5% off on Prepaid orders

HYP5

Buy 2 , Get Flat 10% OFF + 5% off on Prepaid orders

HYP10

Buy 3, Get Flat 15% OFF + 5% off on Prepaid orders

HYP15

An ultimate glow-boosting serum powered by 5% niacinamide, 1% alpha arbutin & 25% kakadu plum.
A lightweight, non-sticky, gentle yet effective formula designed for visible glow & radiance.
Delivers deep hydration that lasts up to 12 hours.

An ultimate glow-boosting serum powered by 5% niacinamide, 1% alpha arbutin & 25% kakadu plum.
A lightweight, non-sticky, gentle yet effective formula designed for visible glow & radiance.
Delivers deep hydration that lasts up to 12 hours.

Brightens and evens skin tone while visibly reducing dark spots and pigmentation
Boosts glow, clarity, and smooth texture for healthy, radiant skin
Strengthens the skin barrier and supports hydration for a plump finish
Protects against oxidative stress to maintain long-lasting radiance
It also calms, soothes & deeply hydrates the skin for 12 hrs.

Brightens and evens skin tone while visibly reducing dark spots and pigmentation
Boosts glow, clarity, and smooth texture for healthy, radiant skin
Strengthens the skin barrier and supports hydration for a plump finish
Protects against oxidative stress to maintain long-lasting radiance
It also calms, soothes & deeply hydrates the skin for 12 hrs.

HOW TO USE:

Step 1: Cleanse the face.

Step 2: Take 1 pump and gently dab it onto clean skin.

Step 3: Follow with sunscreen or moisturiser, depending on the routine:

AM: Apply the serum, then sunscreen. Use moisturizer only if needed (oily skin can skip).

PM: Apply the serum to a clean face, followed by a moisturizer.

Expect visibly brighter, more even-toned skin in 4-6 weeks.

Ingredients:

Aqua (Water), Terminalia Ferdinandiana Fruit (Kakadu Plum) Extract, Propylene Glycol, Niacinamide, Propanediol, Aloe Barbadensis (Aloevera) Extract, Glycerin, Ceramide 1, Ceramide 2, Ceramide 3, Ceramide 4, Ceramide 6 II, Laminaria Digitata (Oarweed) Extract, Cetyl-PG Hydroxyethyl Palmitamide, Alpha Arbutin, Trehalose, Xylitylglucoside, Anhydroxylitol, Xylitol, Lactic Acid, Tripeptide-1, Hexapeptide-9, Palmitoyl Tripeptide-5, Palmitoyl Pentapeptide-4, Palmitoyl Tetrapeptide-7, Panthenol, Saccharide Isomerate, Hyaluronic Acid, 5-ureidohydantoin (Allantoin), Carbomer, Hydrolysed Sclerotium Gum, Sodium Gluconate, Triethanolamine, Polysorbate 20, Citric Acid, Sodium Citrate, Phenoxyethanol, Ethylhexylglycerin.

Contains Natural Ingredients. Products with natural ingredients may change color but this does not change their effectiveness.

In what order should I apply this product in my skincare routine?

AM (Dry / Normal Skin): Cleanse → GHG Serum → Moisturizer → Sunscreen

AM (Oily / Combination Skin): Cleanse → GHG Serum → Sunscreen (moisturizer only if needed)

PM (All Skin Types): Cleanse → GHG Serum → Moisturizer

Can I use this serum with Retinol?

No, if you’re new to retinol, use it on alternate nights. Avoid using both in the same routine to reduce the risk of irritation.

Is this suitable for sensitive skin?

Yes! Golden Hour Glow Serum is formulated to work for all skin types. However, if you have acne-prone or very sensitive skin, we recommend doing a patch test before applying it to your entire face to ensure compatibility.

Who should use this product?

This serum is suitable for all skin types, including sensitive skin. Ideal for anyone dealing with dullness, uneven skin tone, dark spots, or pigmentation, and for those looking to boost glow, strengthen the skin barrier, and maintain healthy, hydrated skin.

How much product should I apply?

Take 1 pump and gently dab it onto the skin.

How does the Golden Hour Glow Serum help brighten my skin?

The serum brightens your skin by using 25% Kakadu Plum, which contains 20X more Vitamin C than oranges, to help reduce dark spots and promote brighter and glowing skin.

Does the Golden Hour Glow Serum help with dark spots or pigmentation?

Yes, the serum contains Kakadu Plum, Niacinamide & Alpha Arbutin, which help prevent melanin production and treat dark spots, leading to a more even skin tone.

What makes the Golden Hour Glow Serum different from other serums?

The Golden Hour Glow Serum is powered by a potent 56% active blend, combining science-backed ingredients with nature-derived extracts like Kakadu Plum and Niacinamide. This high-performance formula works to visibly brighten, deeply hydrate, and support skin’s natural radiance and resilience—without feeling heavy or harsh.

Expected Results

96%

users saw visibly reduced dark spots & pigmentation*

12 Hrs

Hydration*

92%

Users experienced even-toned & brighter looking skin*

92%

Users felt moisturised skin instantly*

Frequently Bought Together

Golden hour glow serum | 5% niacinamide, 1% alpha arbutin & 25% kakadu plum - 30ml

59.00 AED

Barrier repair moisturizer with 2% ceramide-peptide complex - 50 ml

45.00 AED

Rice water cleanser for brightening

35.00 AED

Buy 3 @ 1149 | Use Code: BUY1149

View full details

WHY SHOULD YOU BUY IT ?

5 stars: 747 (76%)
4 stars: 205 (21%)
3 stars: 29 (3%)
2 stars: 1 (0%)
1 star: 5 (1%)

Got it!!

Yes I bought the product and will check the result and update the complaint soon.

Golden hour glow serum with moisturizer

One of the worth product without side effects and Instant glow

Really effective

I am using this serum past 6-7 days and i can’t believe results are visible with in 3rd day i have black spot on my under eye and finally they are almost gone and my face is too soft feels like new baby skin

Value for money

Loved it ❣️

Good product

Well now I can't speak anything bcz first time I use this product ........ But I impressed with the packaging of this product

thank I using the product but face is dull and oily , the skin is not brighten up yet, what other I can do

Love it

I love the texture of the golden glow serum, extra points for the packaging 💚

Excellent Serum

This is the best serum I've used. I'll keep using it. Amazing Results. My Skin feels so soft .

Brightening Serum

100% results...M totally Loving this product.

Good Product

Have used the product for about 10 days and results are found to be really good . Only one suggestion is to give guidance on what products to be used for men as per particular skin texture . Basically a guidance and no wonder products are wonderful.

Satisfied with product

Very good serum👍package was sealed but the serum bottle was not having cap

100 star

As a first time customer, really loved them. Delivery timing, packaging, everything is so good. The bottle are really cute. And most important, the products are must buy for the daily skincare routine. Kriti and team thank you soo much.. 😍❤️ just a suggestion please make a under eye cream also. 🙏

Perfect all in one serum

I have extremely dry skin and vitamin C never worked for me but the combination of this serum gave me the best glow of my life , reduced acne marks , gave me a good amount of hydration that I just sometimes even skip moisturizer with this , using this for past 2 weeks and this has healed acne marks, reduced skin texture and the glow I get is amazing totally worth it and i recommended this to my friends and sister and even they loved it .

My Face has got its charm back

One of the best results product. My face was filled with acne and I was so worried and tired of all home remedies to reduce my acne. But then this product helped me so much and now I am acne free and my skin is loving me back. Thank you so much kriti for this amazing product and u inspire me alot. I am your fan too I have watched all your movies. Lots of love and wish you all the success

It's actually good. It's suits my skin so well. My skin get the instant glow thanks to it

Best glow serum for real glow

I have been using this and blue wala sunscreen from past month for am and serum for pm routine regularly with consistency. Trust me people around me have really seen the difference. I have tried many brands many products but never written any reviews with such enthusiasm. I have seborrheic dermatitis but still it has given me result.i m planning to use few more products for other concerns and then will review them genuinely. Will try to take even before pics this time. Still I have many concerns like open pores,wrinkles started and comedogenic pimples u can see in pics.
Thank u for the products

Amazing product

Today I started use this golden hour glow serum and ultra light water suncream . Then look at my face I was so surpriseing ...🤗

It’s truely Magic ✨ it has become my daily routine now

After using the golden hour glow serum with moisturiser I my black spots have disappeared and also a natural glow on my face and I have many asking me my secret and I have shared the product to all who were intrested. Ordered this again😋🫶🏻

Not all but some products are too good on dry skin

I purchased 5 products
1. Dry skin Face wash - is not good . can go for other brands
2. Dry skin barrier cream/ moisturizer - Is too good .
3. Sunscreen spf50 - excellent manufacturing
4. Golden hour glow serum - average product
5. All I need lip screen spf30 -very nice .is good on dark lips . Helps in lips lightning and softening.

*What I liked most is ONLY barrier cream and sunscreen

Good

I'm quite impressed, within one month of using it, I feel like my skin has cleared a lot, and I'm loving it.

NOTE FROM OUR CO-FOUNDER

At Hyphen, we have built high-performance solution to solve multiple skin concerns. We have researched and gathered the best of efficacious ingredients from the world of nature & science, all hyphened together. All our products are vegan, clean & dermatologically tested, making it good for you & the planet. HAVE - IT - ALL!

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